After you have learned how to start a cleaning business, you
need to know how you can promote it effectively to ensure a steady stream of
customers. Here are three simple,
low-cost yet very effective advertisements for a cleaning business:
·
Word-of-mouth - This type of advertising is
free yet very effective. Word-of-mouth about a new business is not likely to
spread on its own. You need to trigger
it with something that will be exciting and interesting enough for your target
market to talk about. Start with a
powerful message that tells everyone that you are out to give the best service
around. Of course, do not give empty
promises. You cannot simply say that you
are the best without proof.
Convince
people to give your services a try with a limited offer of cleaning 3 rooms for
the price of 2, for instance. Or throw
in a free room cleaning when a customer books a cleaning job for 5 rooms. Think of something extraordinary that none of
your competitors are currently doing.
Wear a costume while you clean or add a welcome fruit or flower basket
as a treat when your customer enters his newly cleaned room. These extra touches will get the customers
talking about your services.
·
Business Cards and Signboards – Although
modern marketers might find these outdated, business cards and signboards could
still give you the kind of exposure that you need in your locality. You are working on your local market and it
will be easy enough for you customers to be exposed to your signboards on their
way to work, while walking around with the family, or while enjoying the
cityscape at night. Business cards, on
the other hand, will be a good way to add some personal touch to your
advertising. Hand them out at a local
home decorating store or the home depot.
You can personally introduce yourself to your potential customers and
answer queries on-the-spot.
·
Mobile advertising – This is another
inexpensive way to reach out to your local customers. You can send out advertising messages to your
contacts through their mobile phones. You
have to be careful in crafting your messages.
They have to be simple, direct-to-the-point, and convincing. Spare your customers from the trouble of
having to scroll down several times to read your message. Excite them with an offer and then tell them
where or how to avail of it. You also have
to be careful not to send too many mobile messages. Overboard mobile messaging can be considered
as spamming and will gain you a frown instead of a smile.
